Enter your number to get going!

Cell Phone *
Cell Phone
Or text 'upshift' to +1 415 319 8774.

How it Works

Get a new Prius delivered in San Francisco – clean and fully fueled. Every time. Whether you have occasional or regular needs for a car, we have a plan for you- learn more!

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Text when and where you need a Prius to 415-319-8774. We'll send you a link to create an account. No app to download!



We deliver a new, clean Prius to your door, every time. Always get a phone mount, 3 USB ports and iOS/Android charging cables.



Go anywhere with full insurance, unlimited mileage, FasTrak, 24/7 roadside assistance and a full tank of gas.



Get valet parking anywhere in our San Francisco zone when you are done. Your concierge refuels for you at pump price. Never park or refuel again.

The Experience You Have Been Waiting For.


"After 17 years of renting cars on a regular basis (4 to 6 times year), I have finally found a rental agency I can rave about."

– Kevin G.

"Upshift has a model for car rental that is so convenient that we never want to use a traditional rental company again."  

–Mary Lee G. 

"The convenience of getting the car delivered to me at work, and then having it picked up after my return at home, has been stellar." 

–David B.

“It’s really nice not to have to lug all our stuff to pick the car up.”  

–Sarah C.

“You book by texting which I actually appreciate.”

–Alex D.

"By far the best on demand rental service I've ever used (and I've used most of them)."

–Brian R.

"When our plans changed the next morning, we simply texted to extend the reservation so we could hike around Muir Woods."

–Pitichoke C.

“I loved not even having to *think* about filling up gas, much less bother finding a gas station!”

 –Maia B.


We Deliver


Concierge delivery and return anywhere in our San Francisco zone. Drive anywhere for as long as you like in between. Concierge hours from 8am–8pm daily. Please provide a minimum of 1 hour advance notice. We refuel for you at pump price and clean cars between each booking.


Concierge Service




Eco Chic 


Get a new, white 4th Generation Prius. Every time. Finally– get a mind blowing 54 MPG without sacrificing acceleration, performance, or style. Green is the new black. Synch your phone via bluetooth or integrated USB port to an intuitive touchscreen infotainment system that just works. Enough space for all your friends, bicycles, surfboards, skis, dog crate, or that big IKEA run. You'd almost think it was a SUV, it's so roomy.



Simple and All Inclusive.

Full coverage insurance, delivery, and taxes included. No hidden fees. Concierge refueling service. No markup on fuel and toll charges. Sign up for a membership plan using the form below.



Registration: $25 (free for a limited time)

Weekday Half Day (5 hours): $65

Weekday: $89/day

Weekend: $99/day

Holiday: $109/day

Week: $499 ($599 during holidays)

More Info
Extend any half day to a full day for $24. Weekend rate applied for any day that starts between Friday 6pm and Sunday 8pm. Pioneer members can book a minimum of 1 hour in advance of their trip. A half day is up to 5 hours, available Monday 8am until Friday 6pm only. No half days on holidays. A full day is any 6-24 hour period. Weekends are Friday 6pm until Sunday 8pm. See FAQ for holiday dates.



5 Half Days: $299

5 Full Days: $399

Pre-pay for 5 trips and get up to 10% off.

More Info
Credits expire if unused within 6 months. Flexpass members can book a minimum of 1 hour in advance of their trip. $10/day additional premium applies for weekends with a $20/day additional premium for holidays. Extend any half day to a full day for $20.

Car Shareholder


Unlimited Weekends: $549/mo

Unlimited Midweek 1/2 Days: $949/mo

Combine 2 or 3 packages: 5% discount

More Info
Car Shareholders can get a Prius any time they want during the time window of their plan. Usage outside of these time windows is billed at our normal rates. Weekends are Friday 6pm until Monday 8am. Midweek is Monday 8am until Friday 6pm. Overnight is Sunday through Thursday 6pm–8am. Car Shareholders can book a minimum of 1 hour in advance. During holidays, pay only the difference between regular and holiday rate. Extend any half day to a full day for $20. No refunds for unused partial months. Memberships are limited with priority given to those who have already used our service.


Enter Your Number to Get Going!

Phone *
For non-US numbers, text 'upshift' to +1 415-319-8774

Still have questions? See our FAQ, Insurance, or Membership Agreement pages.